Power House
September 06, 2004
Pittsburgh Tribune-Review
“Blame it on the dream house that everyone's been falling
over backward to see. A major piece of serious architecture
perched on the Mt. Washington hillside, great guys Steven Herforth
and Peter Karlovich opened their doors to launch City Theatre's
30th anniversary season. And there's not been a party like this,
at least within these city limits, in a long time.”
Bon Voyage
May 28, 2007
Pittsburgh Tribune-Review
“It was Destination City Theatre…The journey began
at the entrance of Heinz Field's east lounge that had the trappings
of an airport terminal. Before takeoff, 275 passengers walked
down a jetway lined with play posters from City Theatre's new
season to be welcomed aboard by their flight captain. And it
was up, up and away from there.”
'Muckle Man' started as a Webbed
creature
January 25, 2007
Pittsburgh Post-Gazette
“Today's case in point is Jeremy Kraus, City Theatre director of marketing,
who has to come up with campaigns for one of the toughest
sells -- new plays about which no one knows anything in advance.”
Graying of arts audience a concern
County arts groups are devising strategies to lure younger patrons
February 01, 2008
Pittsburgh Post-Gazette
“Whether younger people will grow into arts patrons
-- the kind of people who will fill seats, buy subscription
plans and kick in to fund-raising campaigns -- is weighing
on the minds of local arts professionals like Jeremy Kraus.”
City Theatre hopes 'Honus & Me' will pull in a family audience
May 03, 2006
Pittsburgh Post-Gazette
"Honus & Me,"…needed a unique marketing
campaign to sell the play.
It started that late last year, teaming with the Pittsburgh
Pirates and Dick's Sporting Goods and the Western Pennsylvania
Sports Museum at the History Center to cross-promote the play
and other baseball-related activities.”
Arts groups creating ways to lure young audiences
February 25, 2007
Tribune-Review
“City Theatre offered an even more ambitious Web site
to promote its recent production of "The Muckle Man,"
a play the company thought might strongly appeal to young
professionals. The site offered multiple features to learn
about various facets of "The Muckle Man," including
a blog supposedly created by one of the characters that acted
as a prequel to the play.”
Clues Surfacing: Marketing “The Muckle Man”
November 22, 2006
Big Big Design
I’ve been receiving strange emails the last few weeks,
talking of a mystery and sending me to www.TheMuckleMan.com.
The site is an online puzzle, with a grid of squares that
link to various news reports across the web and the MySpace
blog of Gilbert, a marine biologist researching giant squid
in Newfoundland.
Roberto Aguirre-Sacasa's imaginary folklore drives The Muckle
Man
January 18, 2007
City Paper
“The name might be familiar from the clever, months-long
City Theatre marketing campaign for its latest production,
which plastered the title, unexplained, all over town.”
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