In 2003, Jeremy Kraus created and developed a new event in an effort to raise awareness of the City Theatre brand. This Open House, which has since become an annual tradition, includes behind the scene tours, a sneak preview of each show in the upcoming season, and a “Taste of the South Side” with food and wine samplings from eight local restaurants. The event has succeeded in bringing new patrons to City Theatre and has increased in popularity from 300 attendees in the 2003 to 750 attendees in 2007.